The promise of a truly integrated, data-driven campaign can seem more like a pipedream than a reality. The problem is that while the modern marketer has troves of actionable customer information, that information often resides in different groups within the marketing department. Most marketers recognize this, but they just don’t seem to know how to get started using true omnichannel methodologies.
“Making Omnichannel Marketing Work,” the latest edition in our ongoing insights series, aims to help marketers craft sophisticated campaigns and highly relevant customer experiences using the latest tools.
Check out the full text of “Making Omnichannel Marketing Work”
In addition to highlighting the challenges marketers face when it comes to omnichannel marketing, the guide provides best practices for overcoming them, such as integrating internal departments, customer data and analytics. The result is the ability to reach consumers with laser precision at every step of the purchase funnel. Grab the free guide now.
