The Children's Place Finds the Right Fit in Eli Manning

If you’re The Children’s Place, you make clothes his kids already use, have headquarters 3 miles from his old workplace at MetLife Stadium, and tell him he can bring his old New York Giants and National Football League friends along for the shoot.

“It’s for The Children’s Place, which is a household name, and it’s an opportunity for me to do something with my kids, which I never really got to do before,” Manning told Adweek. “Also working with some former teammates and great friends of mine—one was a teammate of Peyton—getting our kids involved with something around Easter and kind of a funny idea at the big Easter egg hunt/football game, I thought it was just gonna be a lot of fun.”