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How do you get Eli Manning to do an ad for your brand during one of the busiest times on his post-retirement calendar?
If you’re The Children’s Place, you make clothes his kids already use, have headquarters 3 miles from his old workplace at MetLife Stadium, and tell him he can bring his old New York Giants and National Football League friends along for the shoot.
“It’s for The Children’s Place, which is a household name, and it’s an opportunity for me to do something with my kids, which I never really got to do before,” Manning told Adweek.