State Farm isn’t the NFL’s official insurer and doesn’t build a standard marketing schedule around the league’s players, teams, or big events.
But if there’s a creative opportunity around the NFL that can put the brand at the crossroads of sports and culture, like that good neighbor we’ve heard about, State Farm is there.
This week, State Farm debuts two new ads just ahead of the 2025 NFL season, capitalizing on both its connection to the league and its creative partnership with The Marketing Arm (TMA).
in the first, Kansas City Chiefs quarterback and longtime friend of State Farm, Patrick Mahomes—from jazz-saxophone baths to bundling with teammate Travis Kelce on “Maauto”—makes the same comparison for trainers.
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