Chiefs QB Patrick Mahomes is the star of a recent State Farm ad, where he admitted to spokescharacter Jake that he is a bath bomb fan. But it’s Mahomes’ costar in that commercial that has generated interest beyond the spot.
As the “Bath Bomb” ad nears the end, an equipment manager named Jeff, toting a tenor saxophone, comes in and asks “who’s ready for their jazz bath?” The character is ushered out before he can toot a note, but interest in the mulleted saxophonist and his bathtime serenade extended into social media.
— Taylor Hemness (@taylorhemness) September 11, 2022
Many posted that they wanted a jazz bath of their own, so State Farm and its creative agency partner, TMA (The Marketing Arm) came up with an idea to extend this excitement by producing a special CD titled “Jazz Bath: The Bath Bomb Sessions.” The CD was available to consumers for free while supplies last at a special web page, but those discs went quickly.
The contents of the CD, which features six original smooth jazz songs, are currently streaming on Spotify. There’s even a specially produced online video to help promote the recording, which includes a Jazz Bath Hotline (1-866-JAZZ-BATH).
In the tongue-in-cheek video, it seems that Jeff has switched his instrument of choice to an alto saxophone, which is the featured solo horn of the mellow tunes with titles like “Wash Your Worries Down the Drain” and “Tubby Time.” And Jeff turns out to be a suave talker to get bathers in a relaxing mood, just as if it were the late ’80s and you wanted to slip into some soapy water with a buttery chardonnay.
TMA created the video and worked with a team of professional musicians to compose and produce the songs.
Alyson Griffin – Marketing Vice President
Patty Morris – AVP Marketing
Katie Dundas – AVP Marketing
Clinton Inselmann – Group Creative Director
Tim Thomas – Senior Producer, Marketing
Andrew Freeman – Marketing Analyst
Morgan Pulliam – Marketing Analyst
Ciarra Kohn – Marketing Analyst
Sara Brondell – Marketing Analyst
Rachael Risinger – PR Brand Strategist
Amanda Parker – PR Brand Strategist
The Marketing Arm (TMA)
Harris Wilkinson – Chief Creative Officer
Dave Wasserman – SVP, Creative
Patrick O’Brien – EP, Production
Johnny Fitsimmons – VP, Account Services
Matt Olson – Creative Director
Jonathan Ozer – Creative Director
Josh Johnson – Senior Art Director
Chloe Rockel – Senior Copywriter
Bailey Robillard – Account Supervisor
Rachel Lui – Sr. Account Executive
Ellen O’Donnell – Associate Director, BA
Carolina Clifford – Production Manager
Christopher Chee – Onset Representative
Gifted Youth, LLC – Production Company
Jake Szymanski – Director
Josh Morse – Executive Producer
Cat Craven-Griffiths – Head of Production
Stephan Mohammed – Producer
Cutters – Editorial
John Dingfield – Editor
Patrick Casey – Executive Producer
Yessian – Music
Gerard Smerek – Global Creative Director, Producer and mixer
Chris Plansker – Composer
Michael Yessian – Head Of Production
Brian Yessian – CCO
Sam Grant – Photographer
Robert Frolich/Filtre Studio – Retoucher/CGI Artist