It was probably news to the attendees of the Cannes Lions International Festival of Creativity—if not the world at large—but apparently Paris Hilton had the idea for the metaverse before Mark Zuckerberg.
“I was thinking about the metaverse before there was even a name for it,” said Hilton, the featured guest at a panel discussion on the creator economy at ADWEEK House in Cannes.
In 2017, Hilton was DJing at the Amnesia Ibiza EDM party when she found herself wishing there was a way for people without the time or money to fly to Spain to still participate in the festivities.
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