Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let’s rewind to November 2024 when his surprise album “GNX,” received the meme treatment because of the way he humorously screamed “MUSTARRRDDDDDD!” on the song “tv off,” produced by Dijon McFarlane, aka Mustard.
Brands like McDonald’s and Heinz were quick to tap into the cultural moment. However, Heinz took things a step further this week by teasing a collaboration with the producer during the Grammys on Feb. 3.
A 30-second spot promoting a limited-edition sauce ran between the Record of the Year and Song of the Year awards presentations during the awards show, two of five awards that Lamar and Mustard were nominated for (and ultimately won) for their hit diss track “Not Like Us.”
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
