Men, consider yourself warned: JC Penney’s “Beware of the Doghouse” viral marketing campaign is back for a second holiday season.
The campaign–which attempts to steer men away from questionable holiday gifts such as vacuum cleaners and gym memberships and into the arena of fine jewelry–launches today on BewareoftheDoghouse.com.
This year’s campaign features an all-new video that focuses on the Doghouse’s review board process and trial, highlighting how men can make their way out of the dreaded underground world where they are forced to fold laundry all day.
It features a few familiar faces from last year’s campaign, including the man who earned himself the nickname “Dual Bag” after he gifted his wife a vacuum cleaner.
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