Hard MTN Dew Puts Baja Blast Cans Up for Adoption

Through Father’s Day, June 15, the soda brand’s alcoholic beverage is giving consumers the chance to “adopt” a can of its spiked Baja Blast flavor—and become a Hard MTN Daddy. 

After completing an adoption application on its site, prospective fathers will be asked a series of questions before the brand matches top applicants with a “Baja Baby”—a Hard MTN Dew Baja Blast souvenir can.

Hard MTN Daddies will also receive an “It’s a Can!” Fatherhood Starter Pack, with an adoption certificate, $2,000 in cash, an announcement plaque, and summer gear: a dad hat, grill tools, and golf balls.