Godiva Is Appealing to a Wider Demographic to Take a Bigger Bite of Chocolate Category

The company has invested in a new ad campaign, innovative products and broader distribution

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Since 1926, Godiva Chocolatier has been selling premium chocolate at boutique shops. Now, nearly a century later, the company is looking to expand beyond affluent shoppers and special occasions, such as holidays and anniversaries, by making its goods more available to more people.

“We’ve got huge long-term objectives to be this omnichannel brand that provides a very accessible product—a very affordable luxury—wherever and whenever our consumers want to get their hands on it,” said John Galloway, chief marketing and innovation officer at Godiva Chocolatier.

Godiva

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