Godiva Is Appealing to a Wider Demographic to Take a Bigger Bite of Chocolate Category

The company has invested in a new ad campaign, innovative products and broader distribution

Since 1926, Godiva Chocolatier has been selling premium chocolate at boutique shops. Now, nearly a century later, the company is looking to expand beyond affluent shoppers and special occasions, such as holidays and anniversaries, by making its goods more available to more people.