NEW YORK — Gerry Frascione, most recently president and CEO of The Wolf Group in Canada, has joined BBDO Canada in that capacity, effective August 20.
Frascione, 45, replaces Mike Fyshe, who stepped down as president and CEO of BBDO Canada, in February. Frascione will be based in Toronto, responsible for overseeing the agency’s offices and affiliates in Vancouver, Winnipeg,
Calgary, Montreal, Toronto, Windsor and Halifax.
In a statement, Andrew Robertson, president and CEO of BBDO North America, New
York, said, “We are delighted that Gerry is joining the BBDO family. We believe that with his energetic leadership, BBDO Canada is strongly positioned for future success.”
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