Fabletics has promoted Carly Gomez to chief marketing officer (CMO), filling the vacant role after Ilona Aman left for Athleta in December 2023.
Gomez has been at the activewear brand for a little over a year, most recently serving as svp of brand marketing, focusing on strategy and creative. Before Fabletics, she spent nearly 11 years at Vans, where she held several marketing leadership roles, including global and Americas vp of marketing, brand management, direct-to-consumer (DTC), and social media.
In her new role at Fabletics, Gomez will lead all brand, digital innovation, and customer engagement initiatives as the brand looks to continue growing.
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