Changing of the Guard for British Banks Nationwide and Barclays as Top Marketers Exit

Marketing bosses at Barclays and Nationwide have departed, ushering in a new era for the UK financial brands

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It’s all change at the top for two of the U.K’s biggest financial brands, with chief marketing officer departures at Nationwide building society and Barclays bank.

Sara Bennison, chief product and marketing officer at Nationwide, has exited following a six-year tenure, while Alex Naylor, CMO at Barclays UK, has left the business after eight months in the role.

Bennison’s Nationwide legacy

At Nationwide, Bennison—the first person to take on the top marketing job at the financial brand in 2016—has announced that she has stepped down.

Prior to her most recent role, she was chief marketing officer at Barclays bank and head of marketing at telecom BT.



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