Anheuser-Busch Looks Beyond Beer to Secure Its Future

The brewer reveals its approach to product innovation

a can of budlight, vodka soda, rose wine and agave spiked seltzer
Anheuser-Busch put out 111 new products last year, up from 22 in 2016. Bud Light, Cacti, Cutwater, Babe

Budweiser and Bud Light have sold so well for so long that Anheuser-Busch has had little reason to veer from beer.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.