Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?

Over the past 2 years, the category has grown from 10 brands to more than 65

For many casual observers and drinkers, hard seltzer seemed to come out of nowhere last summer. Sweeping across the country like a fizzy, buzz-making tidal wave, hot girl summer suddenly had an official beverage sponsor: White Claw.