-Digital auto platform CarGurus is telling people that they can do “Your Car, Your Way,” spotlighting the feeling of having everything happen exactly as you’d want. An extension of the brand’s 2023 “Get it With Gurus” campaign, the new spots by DDB San Francisco emphasize the experience of drivers who are able to buy or sell a vehicle their way through CarGurus. In the series of spots, we see a man who gets everything to go his way, from automatically growing garden shrubs to block out a nosy neighbor to stepping on seemingly sharp toys that suddenly become soft.
-Tinder is launching advertising that coincides with Dating Sunday: the third installment of its global campaign “It Starts With a Swipe.”
-Casting the right people matters more than ever, and often fit is more important than experience, writes Kate Gunning, founder and CEO of Crush Brand Advisory.
-American Express continues to support small businesses with a newly revamped business B2B playbook.
-Coca-Cola has a new campaign from Majority touting its portfolio of beverages including Diet Coke and Honest Juice. The hero spot was inspired by The Bear and was directed by the show’s creator Chris Storer.
-Cabbage Patch Kids drove shoppers to riot in 1983, but people still love them today.
–Himanshu Jain, general manager and vice president of product at CommerceIQ, writes about how Instacart has moved beyond groceries to become a retail media power.