These 19 Executives Are Driving the Evolution of Media Agencies

Adweek's 2022 Media All-Stars are refashioning their offerings to meet the fluid needs of their clients

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With each passing year, marketers are asking for more from their media buyers. Anything from managing data to creating content, while navigating an endless proliferation of media channels, is on the table. As a result, media agencies are racing to add new capabilities and teams, and in the process, they’re redefining what it means to be a media agency. Behind the ever-growing responsibilities of media agencies are some of the brightest minds in advertising. This year’s Media All-Stars represent the many facets of media buying.



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This story first appeared in the May 16, 2022 issue of Adweek magazine. Click here to subscribe.