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The Brandtech Group, formerly You & Mr Jones, is in negotiations to acquire digital marketing company Jellyfish.
Top line
Launched in 2005, Jellyfish currently holds a client roster that includes Google Marketing Platform, Google Cloud, Salesforce, Amazon and Facebook.
The talks come two-and-a-half years after Jellyfish received an investment of $612 million (500 million pounds) to aid its global expansion which included five acquisitions last year to grow its capabilities in data and analytics, e-commerce, content creation and localization services.
Between the lines
Should the deal go through, it would see Jellyfish, which currently has office locations around the world including London, Baltimore, Durban, South Africa, Barcelona, Boston and Dubai, UAE, join a network of agencies that includes Oliver, Gravity Road, MoFilm, Mokobi, 55 and Collectively.
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