Performance apparel brand Rhone has named Kepler its first-ever media agency of record, it shared with ADWEEK.
The win follows a three-month competitive review involving eight agencies. It marks Rhone’s first dedicated media agency partnership (the brand worked with IMA-Home on the creative side) as it looks to expand its women’s collection, deepen its mental fitness focus, and scale across digital and retail.
Rhone’s 2024 media spend is estimated at $27 million, nearly all digital, per COMvergence.
“We’ve reached an inflection point,” Bethany Evans, Rhone’s chief marketing officer, told ADWEEK. “We needed a media partner that could help us scale intentionally without losing the soul of the brand.”
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