Brooklyn-based digital design agency Huge is formally integrating Hero Digital, a Chicago-based performance marketing and commerce specialist. Hero Digital will move forward under the Huge brand.
The consolidation was initially announced in December 2024 when AEA acquired Huge from Interpublic Group (IPG) and stated its intent to combine the agency with Hero Digital. AEA acquired Hero Digital in 2022.
Now, Huge has detailed how the integration is taking shape—from leadership structure, expanded capabilities, new clients, and AI initiatives.
Financial terms of the deal were not disclosed.
“It’s a little bit of a combination of a merger, acquisition, and integration,” Chidi Achara, Huge’s global chief product officer, told ADWEEK.
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