Horizon Media Holdings and Havas on Monday unveiled Horizon Global, a joint venture bringing together the media operations of both holding companies in an effort to scale up and compete in major global media pitches.
Horizon Global operates in more than 100 markets and is based in New York. Managing $20 billion in billings, it debuts as one of the largest media buyers globally, according to a press release.
Bob Lord, president of Horizon Media Holdings, will run Horizon Global as interim global CEO as the company searches for a permanent leader. Renata Spackova, previously global chief operating officer , new core business at Havas, will be global COO of the new venture.
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