Code and Theory Expands Its Network by Adding Agencies Instrument and Left Field Labs

The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell’s digital transformation agencies under the Code and Theory Network to strengthen its digital transformation capabilities. This expansion bolsters the Code and Theory Network, Stagwell’s digital transformation network, backed by 50% engineers and 50% creatives at scale. The Code and Theory Network now consists of Code and Theory, Instrument, Kettle, Left Field Labs (LFL), Mediacurrent, Rhythm and Truelogic. Dan Gardner, co-founder and executive chair of Code and Theory, said that AI and other emerging technologies are transforming companies, though there is still a lot of confusing noise and hype. He believes Code and Theory’s newly strengthened network will now be able to lead clients and consumers through the changes. “With the addition of these new companies, we have created the ultimate challenger agency to the legacy consultancies and rigid holding companies that can’t deliver the modern model required to outperform our clients’ expectations,” said Gardner in a statement. The expanded Code and Theory Network will serve as a strategic partner in AI-driven transformation, utilizing a human-led, tech-powered approach for its clients. The new network agencies Instrument is an 18-year-old design and technology company with offices in Portland, Oregon, Brooklyn and Los Angeles. With an all-women C-suite, it was awarded Best Workplace for Women in Innovation by Fast Co. in 2022. Instrument continues to experience growth with clients including Splice, Nike, Google and ShiftKey, working across brand, product and marketing verticals. “Being part of the Code and Theory Network gives Instrument the scale to deliver on a global stage as we look to our next chapter of growth. We are committed to finding forward-looking solutions for age-old challenges—creating work that has a lasting impact,” said Laurel Burton, CEO of Instrument, in a statement. Left Field Labs is a creative technology and innovation partner for brands including Amazon, Disney, Verizon and Uber. It was founded in 2008 and is based in Southern California. Recently, LFL spotlighted Google Search’s new modalities utilizing AI and AR. LFL conceptualized, designed and built a new website to drive product demos and Google app downloads, which launched to celebrate Search’s 25th anniversary. “As a part of the Code and Theory Network, Left Field Labs can offer our clients the opportunity to innovate at scale to build for the future. The network shares a fundamental belief that convergence of emerging technologies will change businesses, industries and the internet as a whole,” said Sarah Richardson Mehler, CEO, Left Field Labs in a statement. Instrument and Left Field Labs, as part of the Code and Theory Network, have the opportunity to elevate their creative and engineering capabilities while maintaining their distinct cultures. The agencies will benefit from specialty digital expertise, centralized resources and expanded collaboration for shared growth. Additionally, they can leverage the Code and Theory Network’s engineering talent with expertise across North America, South America and Asia. “The Code and Theory Network is best positioned to solve our client’s hardest challenges, most of which focus on accelerating growth through creativity and technology. The addition of Left Field Labs and Instrument adds a depth of innovation and new and unique capabilities as well as unparalleled CX scale,” said Michael Treff, CEO of Code and Theory, in a statement. The network expansion builds on a growth year for Code and Theory, which was recently recognized as ANA B2B Agency of the Year and the Ace Awards Agency of the Year and won gold at New York Festivals, among other accolades. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos.

The Future of Agencies

Code and Theory Expands Its Network by Adding Agencies Instrument and Left Field Labs

The move unifies Stagwell’s digital transformation agencies for greater scale and growth opportunities

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Kyle O’Brien

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