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Ask just about any agency what its greatest asset is, and the answer, invariably, will be its people. That was never truer than in 2020, when clients faced critical questions about how best to reach consumers, or even fundamentally reinvent their business, while reacting to the pandemic. These marketers leaned on agency partners for support, and media agencies played a particularly important role. In the early days of the pandemic, that meant a rush to pursue or cancel planned media buys.