Reset Digital, P&G, Unilever, GroupM and Black Enterprise on the Next Era of Programmatic

During Q2, marketing leaders including Reset Digital, P&G, Unilever and Black Enterprise will address peers committed to advancing positive change and growth across the industry at the DAA’s Summit 22 — “All Together Now” in Marina Del Rey, AdExchanger’s Programmatic I/O Summit in Las Vegas and a special 4A’s webinar.

For the past several years, those taking the stage have been part of a purpose-driven group of individuals and companies who have driven historic and important changes in our industry as they promote and drive more humanistic approaches to programmatic advertising and initiatives like Universal Inclusion (TM) and Widen the Screen. These initiatives are helping to ensure that media spend and content drives the best results as it also reflects of the multicultural world we inhabit.

“While Universal Inclusion (TM) is rightfully in vogue now, it’s not the only change our industry needs to power a better and more effective future of programmatic. These talks underscore the true mix of changes we need to drive better advertising and cultural outcomes. What could be more important?” — Charles Cantu, founder and CEO, Reset Digital

The programs Reset Digital and its partners are discussing have one call-to-action — Join us! The more rapidly we all work together to address historical barriers to business growth and inclusivity, the more rapidly we will achieve the reach, relevance, resonance and representation goals we share.

May 3-4, Marina Del Rey — DAA Summit 22— Altogether Now
Register

Each year, the Digital Advertising Alliance (DAA) convenes the world’s top advertising and privacy experts to focus and continue solving for the industry’s greatest challenges and opportunities. This year, as the demise of the third party cookie and more consumer friendly ways of advertising are top of mind, the Brand Safety Institute, Reset Digital, Unilever and GroupM Will present:

Data4Good: Privacy & DEI
Transparency & Universal Inclusivity
What do privacy protection and Diversity-Equity-Inclusion in advertising have in common? Both rely on responsible data collection for the dual objectives of ensuring brand safety, and nurturing consumer trust and engagement. Our experts report on the DEI brand imperative—and how it affects AI/machine learning, algorithms used by marketers, and the resulting consumer engagement.

Moderator: Louis Jones, Brand Safety Officer in Residence Brand Safety Institute
Panelists:
– Charles Cantu, Founder/CEO, Reset Digital
– Kathryn Farrara, Associate General Counsel, NA—Marketing, Unilever
– Stevan Randjelovic, Director, Brand Safety & Digital Risk, GroupM EMEA

May 23-25, Las Vegas — AdExchanger Programmatic I/O Summit
Register

AdExchanger’s Programmatic I/O Summit PROGRAMMATIC I/O brings elite speakers, attendees, and sponsors together with the common goal of educating marketers, publishers and agencies on the latest in data-driven marketing.

This May, Eric Austin, Senior Director, Global Brand Building & Media Innovation for P&G will deliver the keynote. Reset Digital and Black Enterprise will then lead an important workshop focused on driving more effective and inclusive programmatic media strategies and outcomes. During the talk, they’ll help the audience unpack how and why Neuro-programmatic (TM), or the next generation of advertising is driving the reach, relevance, resonance and representation we are all responsible for achieving.

Rewiring Programmatic For Inclusivity, with Eric Austin of Procter & Gamble
Programmatic is great at optimizing for outcomes. Now that outcome is “Universal Inclusivity.” P&G is rewiring programmatic to intentionally include diverse-owned publishers in the advertising and media ecosystem. P&G is also expanding measurement beyond reach and relevance to include resonance and representation. Hear from P&G’s Eric Austin about P&G’s latest effort to improve the programmatic supply chain.

June — 4A’s Webinar Featuring Reset Digital
In June, Reset Digital will again take the mic as the 4As invites the next-generation programmatic leader back to discuss where Universal Inclusivity (TM) is at this stage of the game. Stay tuned as the 4As is currently finalizing the date of the webinar.