Diversity, Equity and Inclusion

4A's, Reset Digital Launch Diversity-Focused Programmatic Platform 

Technology seeks to enable brands to measure the DEI in advertising. 

Reset Digital image
4As, Reset Digital
By Larissa Faw

July 14, 2021

The American Association of Advertising Agencies (4A’s) is joining forces with Reset Digital, a platform specializing in neurocognitive marketing technology, to launch Universal Inclusion, a programmatic platform designed to improve the representation of people of all identities in video brand messaging.

Larissa Faw

Larissa Faw is Adweek's agencies editor.

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