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The American Association of Advertising Agencies (4A’s) is joining forces with Reset Digital, a platform specializing in neurocognitive marketing technology, to launch Universal Inclusion, a programmatic platform designed to improve the representation of people of all identities in video brand messaging.
This new technology seeks to enable brands to measure the DEI in their current advertising while also having access to data to advertising that has proven successful reaching their target audience so they can use these insights as they build or adapt their creative marketing communications moving forward.
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