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NEW YORK Ad spending in Spanish-language media reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of Fox Sports en Espanol and Telemundo’s mun2 as measured media, per Nielsen Monitor-Plus.
Similarly, coverage changes among national magazines and spot radio were factors in the dramatic year-to-year upswings and downturns in the Hispanic space, according to Nielsen’s just-released spotlight on Spanish-language advertising.
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