Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK This year will mark the first time in U.S. history that broadcast television gets more advertising dollars than newspapers, according to a new study.
If the prognostication from Veronis Suhler Stevenson is correct, broadcast TV will be the No. 1 advertising medium in the country, knocking newspapers from the spot they have held since the late 18th century, the start of such record-keeping.
However, the TV networks ought not get too complacent — three years from now, the Internet will take over as the leading generator of advertising revenue, VSS says.
According to VSS, a media private-equity firm, Internet advertising will boast a nearly 19 percent compound annual growth rate from 2007-12, compared with just over 2.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in