Landmark May Lower Expectations for Weather Channel

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

NEW YORK Privately held Landmark Communications will probably have to lower its expectations for the Weather Channel, with Time Warner and the team of NBC Universal and private-equity firm Blackstone Group apparently the only suitors remaining as second round bids were due Friday.

The bidders were expected to offer $3-4 billion each for the cable channel, down from the $5 billion originally earmarked by Landmark, The Wall Street Journal reported.

The newspaper also cited a range of other possible bidders.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in