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NEW YORK MasterCard has created a branded entertainment program with TNT that will be telecast during the 14th annual Screen Actors Guild Awards.
During the live simulcast of the SAG Awards on Sunday, Jan. 27, TNT and TBS will run “The Auction, Presented by MasterCard,” a short film that fuses product integration with drama.
The branded short tells the story of a young woman’s pursuit to find a long-lost family heirloom belonging to her grandfather. She uses her World Elite MasterCard to travel to Paris to retrieve the object for him.
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