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Who Sarah Barnett
Age 48
New gig President and general manager, SundanceTV, just green-lit The Red Road
Old gig EVP and gm, Sundance Channel
The Sundance Channel was recently rebranded as just SundanceTV. How is the look of the network changing?
It partly is just changing the logo. Because you have to live on so many screens these days—some of them super small—the fewer letters they have in their names, the better. It’s what one of our strategists called brand hygiene, which has to do with being recognizable across many screens, the smallest of which is phones.
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