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Univision's evp of ad sales Steve Mandala may have left NBCUniversal barely a year ago, but his new home's upfront presentation wasn't at all shy about playing up the Spanish-language broadcaster's sweeps victory over the Peacock. At one point, an animated broom swept the NBC logo off the presentation screen.
The growing network, Mandala pitched, is a place where the general market and the Spanish market "unites in a total-market approach," given the preponderance of Hispanic viewers in every sector.
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