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NBCUniversal is kicking off the American Latino Media Arts (ALMA) Awards this year with Honda’s support.
Honda is sponsoring the 2012 ALMA awards using NBCUniversal's Hispanics@ program, giving it play across a wide swath of NBCU platforms that target U.S. Hispanics, including Telemundo, Mun2 and broadcast. The awards ceremony itself will be broadcast on NBC proper on Friday, Sept. 21 at 8 p.m., but it will be promoted on Telemundo using what evp of ad sales and integrated marketing Dan Lovinger is calling "bio-pods"—ad pods that highlight the accomplishments of ALMA honorees with heavy Honda branding, aired during ad breaks.
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