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When you're a small network like BBC America, it's rare that you're able to do something like crash MovieTickets.com by offering tickets to see one of your shows in a movie theater. But when the network issued tickets to Doctor Who for a nominal fee ($1.11, including all the service charges), tweeted about them until fans were worked into a frenzy, and then sent a link out to the MovieTickets page, the service promptly stuttered to a halt for many users.
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