Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
When in the course of human events it becomes necessary for one corporation to dissolve the bands of finance that have connected it with another, and to assume a martyred position in the public eye, it is pretty much a given that each corporation will start running ads telling everyone who will listen why the other sucks.
Viacom and DirecTV are having a spat. Viacom, parent company of Nickeoldeon, Comedy Central, MTV, VH1, TV Land and BET (among others), says DirecTV doesn't want to pay a reasonable rate increase after the end of a cushy seven-year contract; DirecTV says it's sick and tired of paying Viacom too much for channels nobody watches.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in