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2021 saw a significant shift in sustainability efforts–new policies were put in place, pledges to decrease carbon footprint, sustainability task forces implemented, and so forth. Now the challenge is–how do brands bring their consumers onto their journey towards a more sustainable world?
At the Adweek Sustainability and DEI Summit, head of community Heide Palermo sat down with leaders from DICK’S Sporting Goods, WW International, and Havas to discuss how their brands are effectively enrolling consumers into their sustainability strategies while still delivering on product satisfaction and brand purpose.
Educate consumers on the significance of their roles
For WW International, it starts with shaping the narrative to highlight the significant roles they all play in working towards zero hunger while communicating in a way that resonates with their audience.
Sona Jones, vp of community and impact, shared how their newly formed coalition of brands and organizations with shared values is tackling this effort: “With the...
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