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In today’s marketing landscape, leaning into your why—your DNA as a brand—has never been more important.
At Mediaweek 2021, we spoke with executives from Verizon, Mattress Firm, and Happy Money and they shared how they are using media in innovative and unique ways to amplify their brand purpose. Happy Money’s CMO Sadira Furlow discussed how they created conscious content to disrupt the money taboo and helped create momentum for their brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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