CMOs Are Thinking Differently About Keeping Top Talent Around in a Post-Covid World

Marketing leaders offer tips on recruiting at an unprecedented time

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As the world gradually re-opens from various stages of quarantine, CMOs are facing a much different set of considerations when it comes to attracting talent than they were more than a year ago.

At Adweek’s CMO Summit this week, marketing leaders discussed how they are approaching recruiting and retention in a world where companies and employees are rethinking the fundamentals of a workplace culture, struggling to stave off burnout and navigating a new post-pandemic normal.

Transparency

Sephora CMO Deborah Yeh stressed the importance of maintaining transparent lines of communication in order to keep morale up among a far-flung team.

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