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With the ad economy bouncing back and political revving up, analysts are revising their forecasts for TV stations upward. In its latest forecast, BIA/Kelsey is calling for a 6.5 percent increase for over-the-air TV station revenue to $17 billion.
It’s the third time BIA/Kelsey has made an adjustment to its forecast. In March, the firm predicted TV station revenue would increase 4.3 percent to $16.8 billion. The digital revenue forecast hasn’t changed. BIA/Kelsey still forecasts digital will hit $600 million in 2010, a 20 percent gain.
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