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The growth of digital advertising revenue for local TV and radio will outpace overall ad spending for those media between 2009 and 2014 according to a BIA/Kelsey forecast released Tuesday (March 9).
Digital revenue from multiplatform, mobile and Web, will grow at a 17.8 percent compound annual rate to $2 billion compared to total ad revenue, which will grow at a CAGR of 2.8 percent to $34.3 billion.
By 2014, local TV digital ad revenue will reach $1.2
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