Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
A group of broadcasters and media shops are recommending that buyers and sellers agree to four new business practices, ultimately changing how spot TV has been bought and sold for 40 years.
The recommendations, unveiled earlier this week during the American Association of Advertising Agencies annual conference in San Francisco, grew out of the organization’s Project Reinvention, an initiative set into motion three years ago to update buying and selling practices across all media.
Instead of negotiating buys based on cost per points (CPP), the parties would negotiate based on impressions (cost-per-thousands or CPM), as is the practice in other media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in