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As Nick at Nite gets set to roll out its new animated comedy Glenn Martin, DDS, the network has landed a first-time sponsor in smartphone manufacturer Palm, in a deal that includes tagged tune-ins and custom integrations. Premiering Aug. 17 at 8 p.m., the stop-motion strip will kick off Nick at Nite’s Monday programming day.
The Palm buy opens up the smartphone category for Nick at Nite, which of late has been gunning for a greater share of non-endemic dollars.
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