Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Spanish-language powerhouse Univision has launched Univision Local Media, joining the industry trend of leveraging radio, TV and interactive media in local markets. To lead the new group, Univision named former Tribune exec Peter Walker president.
Local media, close to the point of purchase, have begun to take center stage with companies that own both radio and TV in multiple markets, such as NBC Local Media, Cox Media and CBS Local Media. While Univision may not be the first, the company offers unprecedented reach among Hispanics in 16 of the top Hispanic markets, plus Puerto Rico.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in