Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK In what may have been the worst-kept secret of the summer, A&E Television Networks is officially acquiring Lifetime Entertainment Services, per terms of a three-handed arrangement among Disney-ABC Television, Hearst Corporation and NBC Universal.
Once the deal closes, Lifetime and Lifetime Movie Network will be brought into the A&E fold, with AETN president and CEO Abbe Raven assuming oversight of the three major network properties (A&E, History and Lifetime Nets). The brands will remain intact.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in