Exploring Live Experiences

Tuesday, December 10, 2019, 1 PM ET | 10 AM PT
The race to grab the attention of your target audience and keep them engaged has intensified. More and more brands are stepping outside of the confines of a screen and using live experiential events to bring communities together. But can this strategy work naturally for your brand? And more importantly, how do you track your return on investment?

The Art (and Science) of Marketing Experimentation

Wednesday, December 11, 2019, 1 PM ET | 10 AM PT
Marketing has become a real-time exercise. Discovering new tactics that help your company or product break through the noise requires constant experimentation. Unfortunately, most marketing teams lack the know-how to properly track and manage their efforts. And your inability to fully leverage the power of experimentation is costing you.

Will CCPA Change Your Marketing?

Thursday, December 12, 2019, 1 PM ET | 10 AM PT
January 1, 2020 is around the corner, and that means companies could be facing hefty fines for failing to comply with the California Consumer Privacy Act (CCPA). Privacy regulation is the new normal, and it’s no longer viable for brands to scramble every time a new regulation emerges. Instead, you need to take a holistic look at your marketing and data infrastructures and the customer experiences they inform.

Build a Prizing Strategy That Motivates Consumers

Tuesday, December 17, 2019, 1 PM ET | 10 AM PT
Consumers are inundated with endless communications from brands and it is increasingly difficult to capture their attention and make meaningful connections. Incorporating an effective prizing or rewards mix into your engagement strategy can break through the clutter.

Use Influencers to Drive Authentic Brand Storytelling

Wednesday, December 18, 2019, 1 PM ET | 10 AM PT
Your brand’s communication strategy needs to be based on authenticity—and your ability to stay true to your consumers has to extend to your influencer marketing. Using loyal brand advocates to tell your story can be powerful and persuasive. But it also raises a number of challenges.

5 Keys to Building a Better Identity Program

Thursday, December 19, 2019, 1 PM ET | 10 AM PT
There’s too much at stake for brands to guess on identity. A new Forrester Research thought leadership paper commissioned by Epsilon-Conversant shows that only half of brands at best are capable of fundamental identity resolution, like finding customers across devices, controlling messaging frequency and sequencing and building a unified customer profile.


Social Analytics That Powers Brand-Building

Thursday, December 5, 2019, 1 PM ET | 10 AM PT
In the noisy world of social media, identifying, understanding and reaching your target audience is critical to successful brand-building. Social listening provides the means to find the superfans, as well as uncover new audiences, design communications that engage and measure campaign success. That’s why top social media agency Fullscreen uses social listening across all phases of its work.

3 Strategies to Improve Your Brand’s Customer Experience

Wednesday, December 4, 2019, 1 PM ET | 10 AM PT
Brands of all kinds are investing heavily in customer experience, but customers themselves are underwhelmed. A survey from Acquia of 6,000 global consumers and 600 marketers identifies insights around consumers’ expectations of a great CX, as well as the strategies leading marketers are implementing to meet them.

Put Weather Data to Work

Tuesday, December 3, 2019, 1 PM ET | 10 AM PT
Consumers demand personalization—in fact, 52% say they switch brands if communications aren’t personalized and relevant. Despite this, only 23% of marketers feel they can leverage data to create relevant customer experiences. The big challenge? Understanding which data sets are accurate and trusted. That’s why weather data can become a foundational data set for your personalization efforts, as it has a critical impact on consumer behavior.

Make Micro-Moments Matter

Available On-Demand (Originally Broadcast November 26, 2019)
Decoding the customer journey is really about understanding micro-moments—those brief encounters when your customers turn to their phones to look something up, discover something new or buy something. These micro-moments occur as much as 150 times a day, but what are you doing to optimize your marketing and your site to account for this behavior?

Measuring TV’s Actual Omnichannel Impact

Available On-Demand (Originally Broadcast November 21, 2019)
The unprecedented rise of connected TV and OTT requires a shift in how advertisers measure the impact TV has on omnichannel campaigns. It is essential for advertisers to understand how TV measurement has changed, how it impacts the omnichannel media mix, and how to best select the right TV data for your needs.

Under Armour Crushes People-Based Marketing

Available On-Demand (Originally Broadcast November 20, 2019)
The advantages of people-based marketing may be obvious but getting there can be challenging for many brands. Your first-party data is the gateway to personalized experiences and audience engagement with your brand. That’s what Under Armour discovered as it evolved its customer outreach from basic email campaigns to gaining a deep understanding of the customer and turning that into long-lasting, loyal relationships.

5 Things You Didn’t Know About BuzzFeed Advertising

Available On-Demand (Originally Broadcast November 19, 2019)
BuzzFeed has pioneered branded content and the use of data and innovation for advertising. Its advertisers reach their audiences through BuzzFeed’s many ad solutions including lists and quizzes, custom native content, branded videos, standard and programmatic display, commerce offerings and more. But how can you know if BuzzFeed’s ad solutions are effective?

Has Direct-to-Consumer Become Saturated?

Available On-Demand (Originally Broadcast November 14, 2019)
Direct-to-consumer (DTC) companies have transformed where and how brands engage with new audiences. Unlike traditional retail brands, these digital natives rely on a growth-hacking, performance-driven marketing mindset for their success. Today, these market disruptors are turning to an emerging media channel for rapid growth, low acquisition costs and unprecedented performance: mobile in-app advertising.

Visual Influencers and Disruptive Expression

Wednesday, November 13, 2019, 1 PM ET | 10 AM PT
With a wealth of digital tools at their fingertips, visual influencers on platforms like VSCO express themselves with creative confidence—and without apology. "Disruptive expression" brings together passion, intensity and play to let creatives share their ideas and images with the world in unique and powerful ways. How can brands embrace this trend to foster authentic connections with today’s consumers?

Is Seller Experience the Link You’ve Been Missing?

Available On-Demand (Originally Broadcast November 12, 2019)
What is the missing link between today’s digital transformation and the promised land of happy customers? It’s the sales rep, who is frequently still the face of the enterprise and the ambassador of the brand but has been virtually forgotten in the wave of digital transformations. Marketing leaders need to start paying attention and delivering on seller experience.