Webinars

Upcoming

Adweek Livecast: IBM Digital Chief Bob Lord on the Power and Prospects of AI

Tuesday, August 22, 2017, 1 PM ET | 10 AM PT
Artificial intelligence may be the future of marketing, but do you have what it takes to work in AI? Bob Lord, IBM’s first Chief Digital Officer, has a front-row seat to the transformation reshaping marketing and will share his unique insights on how marketers can succeed in an AI-driven market.

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The 100 Most-Loved Global Brands for 2017: Find Out Who, What and Why

Tuesday, August 15, 2017, 1 PM ET | 10 AM PT
Who are 2017’s most loved global brands and why do consumers love them so much? Each year, NetBase releases its Global Love List, a ranking of the brands that receive the most positive consumer sentiment on social. Get insights about this year's big winners and rising stars.

Customer Data Is Your Best Loyalty Tool: How Dr. Martens and Wildfang Create Cult-Like Followings

Available On-Demand (Originally Broadcast August 8, 2017)
Customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships. Find out how these two edgy brands use a customer data platform to run more relevant and efficient marketing campaigns.

Raise Your Onboarding Expectations: Best Practices to Maximize Your Data’s Value

Available On-Demand (Originally Broadcast August 3, 2017)
Onboarding is an essential first step in bringing a company’s valuable first-party data online, but it doesn’t work in a vacuum. Hear from guest speaker Joe Stanhope, Forrester VP and principal analyst, to learn why you need to raise your expectations of onboarding if you want to maximize value of your data.

Influencer Marketing Can Still Be Credible: How Amer Sports Puts Authenticity First

Available On-Demand (Originally Broadcast August 1, 2017)
Consumers trust word-of-mouth, especially when it comes from experts and others with a passion for the topics (and products) they’re sharing. That’s the true definition of influencer marketing, a strategy embraced by the parent company of Arc’teryx and Salomon to increase engagement and revenue by putting authenticity and credibility first.

Build Awareness on Pinterest with Video: How Walgreens Became a Holiday Gifting Destination

Available On-Demand (Originally Broadcast July 27, 2017)
Learn best practices for using Pinterest to connect with retail customers and drive brand awareness. Walgreens will share insights from a Pinterest campaign it conducted that combined Static Pins and Video Pins to educate shoppers and drive home brand awareness.

How Office Depot Reaches High-Value Customers: Addressable Media for People-Based Marketing

Available On-Demand (Originally Broadcast July 20, 2017)
The challenge to activating meaningful customer experiences? Managing the organizational and cultural change that comes with this kind of people-based marketing. Find out how Office Depot succeeded in this transformation and is now using addressable media to engage its high-value customers.

5 Steps for Scaling Data, Analytics & Insights: Move Beyond Countless Reports and Dashboards

Available On-Demand (Originally Broadcast July 13, 2017)
You’re ready to put data at the center of your client-focused strategy by taking a comprehensive approach to media performance data and analytics. Now comes the hard part: What are the steps to scaling your data across all clients to drive performance, build stronger relationships and set up bigger opportunities?

Personalization at Scale: AI, Relevance and the New Audience Profile

Available On-Demand (Originally Broadcast June 29, 2017)
The answer for brands and agencies that want to stay relevant: Use new technologies that achieve personalization at scale. Artificial intelligence applied to public social data offers the ability to develop a richer, deeper data sets, providing marketers a more holistic understanding of their audiences than cookies and demographic data alone allow.

Use Social Data to Bridge the Insights Gap: How a CPG Company Gauges Its Traditional Marketing

Available On-Demand (Originally Broadcast June 27, 2017)
Social media is a critical data set that offers insights into consumer preferences and market insights. But forward-thinking brands are going a step further and using social media data to understand how traditional marketing campaigns are impacting consumer perception and sales.

Full-Funnel Attribution Success: More Than Just ROI

Available On-Demand (Originally Broadcast June 22, 2017)
Retail marketers tend to mistake attribution for a one-trick pony—a post-campaign “proof of ROI.” But attribution can be so much more. By applying attribution methods across the full customer lifecycle, you can uncover how your media affects customer perception and behavior across their entire path-to-purchase.