Artificial intelligence may be the future of marketing, but do you have what it takes to work in AI? Bob Lord, IBM’s first Chief Digital Officer, has a front-row seat to the transformation reshaping marketing and will share his unique insights on how marketers can succeed in an AI-driven market.
Who are 2017’s most loved global brands and why do consumers love them so much? Each year, NetBase releases its Global Love List, a ranking of the brands that receive the most positive consumer sentiment on social. Get insights about this year's big winners and rising stars.
Customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships. Find out how these two edgy brands use a customer data platform to run more relevant and efficient marketing campaigns.
Onboarding is an essential first step in bringing a company’s valuable first-party data online, but it doesn’t work in a vacuum. Hear from guest speaker Joe Stanhope, Forrester VP and principal analyst, to learn why you need to raise your expectations of onboarding if you want to maximize value of your data.
Consumers trust word-of-mouth, especially when it comes from experts and others with a passion for the topics (and products) they’re sharing. That’s the true definition of influencer marketing, a strategy embraced by the parent company of Arc’teryx and Salomon to increase engagement and revenue by putting authenticity and credibility first.
Learn best practices for using Pinterest to connect with retail customers and drive brand awareness. Walgreens will share insights from a Pinterest campaign it conducted that combined Static Pins and Video Pins to educate shoppers and drive home brand awareness.
The challenge to activating meaningful customer experiences? Managing the organizational and cultural change that comes with this kind of people-based marketing. Find out how Office Depot succeeded in this transformation and is now using addressable media to engage its high-value customers.
You’re ready to put data at the center of your client-focused strategy by taking a comprehensive approach to media performance data and analytics. Now comes the hard part: What are the steps to scaling your data across all clients to drive performance, build stronger relationships and set up bigger opportunities?
The answer for brands and agencies that want to stay relevant: Use new technologies that achieve personalization at scale. Artificial intelligence applied to public social data offers the ability to develop a richer, deeper data sets, providing marketers a more holistic understanding of their audiences than cookies and demographic data alone allow.
Social media is a critical data set that offers insights into consumer preferences and market insights. But forward-thinking brands are going a step further and using social media data to understand how traditional marketing campaigns are impacting consumer perception and sales.
Retail marketers tend to mistake attribution for a one-trick pony—a post-campaign “proof of ROI.” But attribution can be so much more. By applying attribution methods across the full customer lifecycle, you can uncover how your media affects customer perception and behavior across their entire path-to-purchase.