Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Fox

The company is in play, and these three are the top suitors

The “For Sale” sign is out at 21st Century Fox, and several of the biggest media companies are lining up to speak with executive chairman Rupert Murdoch and his sons James and Lachlan about buying many of the company’s most prized assets.

Less than two weeks ago, news broke that Fox had been in on-again, off-again talks to sell much of its company to Disney. While those negotiations had cooled at the time, it sent the industry a clear message that Fox was in play—and several new companies have reportedly begun lining up to kick the tires.

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