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During its NewFronts presentation in New York on Friday, Vice highlighted the ways its new form of advertising resonates with viewers and readers.
Reducing ad load has been a goal for Viceland, Vice’s cable and streaming network, in addition to more premium content.
“We set out to make the network as experimental as possible,” Guy Slattery, president of Viceland, told Adweek. “We make interesting, layered shows, not just goofy ones.”
According to Slattery, more and more of Viceland’s target demographic, which he refers to as young, affluent and well-educated, are dodging ads both online and on TV.
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