Fans of food and dating now have a new short-form show to tune into on Snapchat.
Vice, with launch partner Match.com, has created a weekly, 8-episode show featuring couples going on dates that were designed by Action Bronson himself. Bronson, a rap artist, already hosts a food-related show on Viceland called F*ck, That’s Delicious; Abrams Books will be printing a cookbook based on the show which will be in stores in two weeks.
On Hungry Hearts, viewers watch couples go on Bronson-curated dates, featuring plenty of delicious food. Midway through, the show cuts back to Bronson to hear his commentary on how it’s going. At the end of each episode, he’ll try to predict if the couple will go on another date or not.
“Vice and Snap have had an amazing long-term partnership,” said Sterling Proffer, svp and head of business strategy and development for Vice Media. “We’ve been a Discover partner from day one, and launching this show is yet another way we are exploring new, creative formats together.”
Vice’s decision to make another show featuring Bronson was based on his popularity across all of their other platforms. Additionally, Vice was excited to participate in this new format Snapchat is presenting to publishers and creators.
“Our existing fans on Snapchat, and everywhere else for that matter, love Action Bronson,” said Proffer. “Making this show was a great way to broaden our reach on the platform and bring even more people into the fold. Our team loved the challenge to create something special for the Shows platform.”
Match, an online dating and matchmaking service, is the presenting sponsor of the Snapchat original series from Vice.
“The Hungry Hearts content is so relevant to what we do at Match,” said Ayesha Gilarde, Match’s CMO, “so it was a natural fit for our brand to be a part of this show to connect with singles.”
“Watching first dates is fun,” said Proffer, “and watching anything with Action is hilarious. Add some food into the mix, and you eliminate any reason not to watch the show.”
In the premiere episode of Hungry Hearts, Bronson sends a potential couple to a sausage and peppers truck in Queens, New York.
Snapchat users can subscribe to the show within the app, but here’s a clip from the first episode.