Budweiser is celebrating LGBT Pride Month in a groundbreaking way: by signing an openly gay country star to appear in a new spot for the brand as “the pinnacle of masculinity.” Or at least, that’s occurring on CMT’s Nashville, which kicks off a multi-episode integration with Budweiser beginning with tonight’s show.
In the storyline—which sprung in part from a CMT and Budweiser deal during last year’s upfronts—the show’s openly gay country singer, Will Lexington (played by Chris Carmack), is wooed by Budweiser to become a brand spokesman.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in