Verizon and NBCUniversal are teaming up again this year to livestream the Macy’s Thanksgiving Day Parade, in a partnership that also includes several new activations during the NBC telecast.
Last year was the first time Verizon offered a 360-degree livestream of the parade on its YouTube page. This time around, Verizon has added a traveling camera on the lead parade float as well as augmented-reality Easter eggs through which users will be able to redeem Verizon’s Black Friday offers.
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