The controversy over NFL national anthem protests dominated the first half of the football season, prompting some nervous advertisers to threaten to pull their spots if coverage persisted. Those demonstrations have since tapered off, but if they recur during Super Bowl LII on Feb. 4, NBC said it won’t hesitate to spotlight it on-air for the telecast’s 100-million-plus viewers.
“The Super Bowl is a live event … and when you’re covering a live event, you’re covering what’s happening.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in